Business Marketing

Archive for October, 2011

The Top 5 Business Marketing Strategies to Boost Your Business

What happened to the good old, simple advertising and marketing strategies? Yes, we are in a generation of rapid communication and constantly changing trends and the changes are only getting quicker. The marketing strategies used by businesses back in the day just do not convert the way they use to. In fact, over 80% of the young adults, between 18-23, that move into a new home do not buy a TV. The internet is now the main source of news, TV shows and movies for the new generations, accessible with PC’s, iPads and any new mobile phones. While the use of televisions, newspapers and magazines are rapidly decreasing, the use of new technologies is increasing.It is time to implement the new and innovative marketing strategies for your business.

Here are the top 5 business marketing strategies.

Video Marketing

One of the newest successful internet marketing strategies is the video marketing. The use of online videos has dramatically increased and it has never been easier to create a video and market it. Look at it as a television advertising, just more cost-efficient.

Social Media Marketing

Yes, social media is the #1 activity on the web. Facebook alone, has over 400 million users who you can market to directly, by age, city of residence and more. Take advantage of this revolution.

Articles & Press Releases

Now that the use of newspapers, magazines and other print media advertising methods have reduced dramatically becuase of the internet, you may want to start building your internet exposure. It’s easier, client targeted and therefore incredibly cost-efficient.

Search Engine Optimization

With two billion searches going through Google a month, you might want to accept the fact that you must be on the search engines. Unfortunately you can’t buy yourself in it (unless of course you want to do PPC campaigns, which is really only efficient for some businesses). It’s getting harder and more competitive every day so start optimizing now

Blog Marketing and RSS Feeds

What’s all the blogging about? At this point you have probably heared of blogging if you haven’t started your own blog already. You have also heared of RSS and how people are using blogs and RSS to generate more business or simply advertise a product. Blogging and RSS have become a must for many successful businesses.

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Tags: Boost Business Marketing Strategies

How Compelling was your Small Business Marketing Strategy this year?

This past year, did you capture the consumerâ??s attention with your small business marketing strategy? How compelling was your message?To get attention in a crowded marketplace your small business marketing strategy must include ways to distinguish yourself and stand out in some way.

Here is the Defining Question: What makes you different and better than your competition?

Answering that one question will help you develop a more concise compelling business marketing strategy.

There’s no doubt that being unique in your marketing can make your small business more advantageous and special to your target audience.

But how different can you be?

You may offer the same product or service but how can you drive the crowd to your side of the street? If you cannot think of anything that helps you stand out amongst your competition you should restructure your business plan to incorporate a few new items.

Here are a few questions to help you determine your business strategy for 2011:

1. Who is your audience2. What is your audience looking for? 3. How do you connect with them?

Once you know your audience you can customize your message and start to attract them like magnets.

*Do you have a specialty in foreclosures and you know how out in this tough market? Provide sound information that helps resolve some issues and they will come.

*Are you a dentist who specializes in crowns and bridges? Many people canâ??t afford the out-of-pocket expenses, so perhaps you know of a way they can keep the costs manageable or maybe your business offers a low-cost alternative?

*Marketing makes your company visible to the crowd seeking your services.

*Marketing helps you shout out what you offer and why everyone should choose you over the competition.

The downfall of most small business owners is never crafting a smart marketing strategy. They run around scatter-brained while adopting many hit or miss moves.

Hereâ??s your best tip for a small business marketing strategy â?? sit down with a pad and pen and draft out what makes you unique and how to get that word out to your audience.

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Tags: Business Compelling Marketing Small Strategy This Year

In a Business to Business Marketing Strategy, the ‘Big Wait’ is a Costly Mistake

The inability to pull the trigger on key marketing decisions is a curious problem. On one hand, a properly selected, well-conceived business to business marketing strategy is the key to a company’s growth and expansion. For many companies that have been struggling, or are stalled, implementing a marketing solution that will generate leads and sales is Priority One. So, why is it that such a decision is often put off with some form of “we think we will wait?”Many business owners and execs have no sense of the tremendous liability of waiting to start a business to business marketingeffort. By waiting, they’re not confronting how the game is played. Business competition is like a race. When you’re not moving forward, you’re losing ground.

Although clearly there can be a legitimate reason to delay a business-to-business marketing strategy, there are also reasons that sound reasonable, but which are thinly veiled excuses to put off decision making. Famous examples include: “Even though we’re interested, we’re not going to start a marketing effort until things improve first,” “We think marketing will help, but we want to wait until the end of the year,” and “We’ve got to get our ducks in a row so let’s talk again in several months.”

There are immediate and long-term benefits that can be achieved through a full marketing publicity program that illustrate why “waiting” is counter-productive to your strategy.

An aggressive online marketing publicity program designed to generate Internet news exposure can drive up the client’s keyword rankings on Google and Yahoo!. Within weeks of beginning such a program, a properly distributed press release can drive qualified traffic to your website and stimulate call-in leads. Furthermore, dramatic increases in Google rankings can occur in a few months.

60 percent of all Internet sales go to the companies in the top five search results, so every single day that your company is not at the top it is missing out on legitimate sales opportunities that are being captured by the competition. Generating a large volume of articles published in print is also a critical element in a business to business marketing strategy. but there are inevitable delays in this process. For instance, editors that are approached today with editorial material will likely be working on an issue that won’t be out for two to four months. Waiting to start only compounds the delay and places the company’s recovery further into the future.